Of the two products Apple launched this week, I think the more important was the Apple TV update. Because it's in the living room where Apple has the more interesting battle going on. This "hobby" of a product is still imperfect, but it's making major waves with consumer electronics companies, content producers, and cable firms. Why? Because with an Apple TV (or a competing product, like a Roku), you can bypass the old-line media economy.
Two weeks ago, Bloomberg reported on Apple's struggles to reach television content deals that would enable the company to broaden its living room reach by providing set-top boxes to blend live and recorded material. The report noted... Read Post
Apple’s current “hobby” — also known as Apple TV — doesn’t tell us much about Apple’s future plans for the living room. It’s a good product under the right circumstances. But five years from now, living rooms are going to be transfo... Read Post