I'm not the most discerning shopper when it comes to buying cosmetics or household products. (Why are parabens bad for you, again?) So if I saw the chemical diethanolamine listed on the back of a shampoo bottle, or decamethylcyclopentasiloxane on a surface cleaner, it probably wouldn't stop me from buying it. But chances are I'd never see those those names, anyway.
The main reason for this, a new study in yesterday's Environmental Health Perspectives points out, is that the state of product labeling in the US is pretty poor.