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The Start Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career is the new book co-authored by Linked In co-founder/chairman Reid Hoffman and entreperneur Ben Casnocha. It takes a reflective view on networking today, making effective suggestions on how people can manage relationships successfully.  I picked up a free copy during Social Media Week in New York as part of Hoffman’s featured talk hosted at the Bloomberg building.
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Reid Hoffman knows a thing or two about networking. Not only did he launch one of the most successful Internet companies of the past decade, LinkedIn, the social network for professionals, but he’s developed a formidable network of ... Read Post

That is the new book by Ben Casnocha and Reid Hoffman and the subtitle is Adapt to the Future, Invest in Yourself, and Transform Your Career.  if you are starting a career, it is an excellent book for thinking through the practical ... Read Post

Reid Hoffman, cofounder and chairman of LinkedIn and Ben Casnocha just published a book entitled “The Start-up of YOU: adapt to the future, invest in yourself and transform your career.” This book is about accelerating your career i... Read Post