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The Start Up of You: A Holistic Approach to Successful Networking

The Start Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career is the new book co-authored by Linked In co-founder/chairman Reid Hoffman and entreperneur Ben Casnocha. It takes a reflective view on networking today, making effective suggestions on how people can manage relationships successfully.  I picked up a free copy during Social Media Week in New York as part of Hoffman’s featured talk hosted at the Bloomberg building.
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