The consumer electronics powerhouse remains committed to portmanteaus, puns, creative miss-spellings and has a habit of using verbs as nouns.
It's common practice in the trademark world to never, never, never use your trademarked name as a verb or a noun. If you do this, you'll be committing genericide, because your brand name will surely lose its distinctiveness and pret... Read Post
When I say "banana," what's the first verb that comes to mind? New research explores creativity using a noun/verb exercise. Here's a simple, non-invasive way to test your creativity. Have a friend give you a list of 10 nouns and the... Read Post