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8 Top Applespeak Marketing Slogans

The consumer electronics powerhouse remains committed to portmanteaus, puns, creative miss-spellings and has a habit of using verbs as nouns.
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Verbing up in the trademark business

Academics / Linguistics : Language Log (5 years ago)

It's common practice in the trademark world to never, never, never use your trademarked name as a verb or a noun. If you do this, you'll be committing genericide, because your brand name will surely lose its distinctiveness and pret... Read Post

Verbs, Nouns and Market Bubbles

Business & Finance : Infecticious Greed (3 years ago)

Verbs, nouns, and … market bubbles? From some new work: Fewer Verbs and Nouns in Financial Reporting Could Predict Stock Market Bubble, Study Shows ScienceDaily (July 19, 2011) — When the language used by financial analysts and repo... Read Post

Test Your Creativity With This Simple Word Exercise

Business & Finance : Fast Company (last year)

When I say "banana," what's the first verb that comes to mind? New research explores creativity using a noun/verb exercise. Here's a simple, non-invasive way to test your creativity. Have a friend give you a list of 10 nouns and the... Read Post


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