Post Profile

Heady development from the cutthroat world of slogan trademarking: Pepsi is officially not "The Choice of a New Generation" any more. Pepsi Co. poured countless millions into promoting the slogan, but stopped using it 20 years ago. Now, Ad Age reports that it has been scooped up by Malt-O-Meal! Which is called "MOM Brands" now, apparently. Don't act like yall don't eat that cheap-ass Malt-O-Meal cereal and shit! Shout out to Malt-O-Meal! You cheap bastards.
read more

Google blessed the virtual world market with its own entry yesterday. But it is hardly alone. Investors poured $161 million in 16 virtual world companies in the second quarter, according to Virtual Worlds Management. The investments... Read Post

"The choice of a new generation" is no longer Pepsi-Cola, backed by a moonwalking Michael Jackson. It's Better Oats, backed by a doofus in his underwear in an unbearable commercial (below) where he sings about a "23-flavor celebrati... Read Post

Even big companies can get it wrong when they fail to do their homework before launching in new markets. The examples have become the stuff of legend: In the mid-1960s, Pepsi’s slogan “Come Alive with the Pepsi Generation” failed to... Read Post