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'The Choice of a New Generation' Is Now Malt-O-Meal [Marketing]

Heady development from the cutthroat world of slogan trademarking: Pepsi is officially not "The Choice of a New Generation" any more. Pepsi Co. poured countless millions into promoting the slogan, but stopped using it 20 years ago. Now, Ad Age reports that it has been scooped up by Malt-O-Meal! Which is called "MOM Brands" now, apparently. Don't act like yall don't eat that cheap-ass Malt-O-Meal cereal and shit! Shout out to Malt-O-Meal! You cheap bastards.
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Beyonce Responds To Criticism Over Pepsi Deal: It’s All About Choices

Entertainment / Pop Culture : The Inquisitr - Entertainment (last year)

Beyonce was criticized this week for signing a promotional deal with Pepsi worth about $50 million. The singer’s critics said that it was hypocritical for Beyonce, who was a big part of the “Let’s Move” fitness campaign started by M... Read Post

Expanding abroad? Avoid translation travesties

Business & Finance : Venture Beat (5 years ago)

Even big companies can get it wrong when they fail to do their homework before launching in new markets. The examples have become the stuff of legend: In the mid-1960s, Pepsi’s slogan “Come Alive with the Pepsi Generation” failed to... Read Post

Zoe Saldana: Refresh Everything!

Pop Culture / Celebrity : Just Jared (5 years ago)

Zoe Saldana stops by a pop-up cafe celebrating the Pepsi Refresh Project in Los Angeles on Saturday (January 9) The 31-year-old Avatar star is helping to promote The Pepsi Refresh Project, which awards millions of dollars in grants ... Read Post

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