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'The Choice of a New Generation' Is Now Malt-O-Meal [Marketing]

Heady development from the cutthroat world of slogan trademarking: Pepsi is officially not "The Choice of a New Generation" any more. Pepsi Co. poured countless millions into promoting the slogan, but stopped using it 20 years ago. Now, Ad Age reports that it has been scooped up by Malt-O-Meal! Which is called "MOM Brands" now, apparently. Don't act like yall don't eat that cheap-ass Malt-O-Meal cereal and shit! Shout out to Malt-O-Meal! You cheap bastards.
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Social Marketing Gone Awry: Pepsi Refresh Needs To Refresh Its Security Settings

Technology : TechCrunch (5 years ago)

This year, instead of spending $20 million on SuperBowl ads, Pepsi decided to put the money into a Pepsi Refresh, a social marketing campaign which solicits the best ideas from consumers and plans to dole out $20 million in grants t... Read Post

Mobile Rewards Startup Kiip Launches Its Second $100K ‘Build Fund' With Sponsorship From Pepsi

Technology : TechCrunch (2 years ago)

A year ago, Kiip ran a "Build Fund" contest for independent developers, offering $100,000 in prizes. Founder and CEO Brian Wong told me recently that the fund was supposed to be a one-off promotion, but that enough developers had as... Read Post

Expanding abroad? Avoid translation travesties

Business & Finance : Venture Beat (5 years ago)

Even big companies can get it wrong when they fail to do their homework before launching in new markets. The examples have become the stuff of legend: In the mid-1960s, Pepsi’s slogan “Come Alive with the Pepsi Generation” failed to... Read Post

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