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'The Choice of a New Generation' Is Now Malt-O-Meal [Marketing]

Heady development from the cutthroat world of slogan trademarking: Pepsi is officially not "The Choice of a New Generation" any more. Pepsi Co. poured countless millions into promoting the slogan, but stopped using it 20 years ago. Now, Ad Age reports that it has been scooped up by Malt-O-Meal! Which is called "MOM Brands" now, apparently. Don't act like yall don't eat that cheap-ass Malt-O-Meal cereal and shit! Shout out to Malt-O-Meal! You cheap bastards.
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King crushes trademark dispute with Banner Saga, CandySwipe devs

Entertainment / Video Games : Joystiq (17 hours ago)

Candy Crush Saga developer King settled trademark disputes with The Banner Saga developer Stoic Studio and CandySwipe developer Runsome Apps, according to updates from both studios. "Stoic is pleased to have come to an agreement wit... Read Post

McDonald's Threatened With Law Suit For Using Toys To Promote Happy Meals, US

Health : Medical News Today (4 years ago)

A US consumer group has threatened legal action against the fast food company McDonald's if it does not stop using toys to promote its "junk food" Happy Meals: the group says using unfair and deceptive marketing to "lure small child... Read Post

Expanding abroad? Avoid translation travesties

Business & Finance : Venture Beat (5 years ago)

Even big companies can get it wrong when they fail to do their homework before launching in new markets. The examples have become the stuff of legend: In the mid-1960s, Pepsi’s slogan “Come Alive with the Pepsi Generation” failed to... Read Post


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