After calling shenanigans on ambient social location apps last week, the reaction I have seen has been mixed. For the most part people agree with me: these apps will be consumer duds. The technology and philosophy behind many of these apps is sound as the concept of implicit social graphs tied to explicit graphs through background location is indeed an interesting idea. Yet, there is one evaluation method where they tend to fail.
Over the weekend Facebook bought another mobile social app, this time a product called Glancee. One of the leading apps in a very new category known as "ambient location," Glancee and its main competitor Highlight were the most talk... Read Post
The people behind college flirting network Likealittle have launched a new app in the App Store, Circle, an app that attempts to be more granular and thoughtful about the burgeoning ambient location space, which includes startups li... Read Post