People keep asking me what I think of Invisible Children's Kony 2012 video campaign. I think they're hoping I'll say something amusingly biting about it, maybe class it as a stupid nonprofit ad. I'm not going to do that. Because it isn't stupid. In fact, it's brilliant. Kony 2012 is not fundraising. It's advocacy. If you look at it as a fundraising campaign, it's not so great.
Remember #Kony2012? Of course you do. The social media campaign by Invisible Children against the war criminal leader of Uganda’s Lord’s Resistance Army is impossible to forget because of the way so many Americans—including many whi... Read Post
Does anyone have even one lone Facebook friend — perhaps a super sheltered tween cousin, or a 90-year-old grandparent — who still wholeheartedly believes in Invisible Children's Kony 2012 campaign? The nonprofit's first video, which... Read Post