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There's one thing wrong with Kony 2012

People keep asking me what I think of Invisible Children's Kony 2012 video campaign. I think they're hoping I'll say something amusingly biting about it, maybe class it as a stupid nonprofit ad. I'm not going to do that. Because it isn't stupid. In fact, it's brilliant. Kony 2012 is not fundraising. It's advocacy. If you look at it as a fundraising campaign, it's not so great.
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See more about: Invisible Children

Invisible Children releases Kony 2012 follow-up video

Pop Culture / Celebrity : The Dish Rag (3 years ago)

The nonprofit's CEO Ben Keesey and charity officials appear in the video entitled, "Thank you, KONY 2012 Supporters" explaining the group's development model and the intent behind the campaign to get Ugandan warlord Joseph Kony to s... Read Post

Get Excited for the Kony 2012 Sequel You Didn't Ask For [Kony 2012]

Pop Culture / Celebrity : Jezebel (3 years ago)

Does anyone have even one lone Facebook friend — perhaps a super sheltered tween cousin, or a 90-year-old grandparent — who still wholeheartedly believes in Invisible Children's Kony 2012 campaign? The nonprofit's first video, which... Read Post

Your Guide to Knockoff KONY 2012 Merchandise, from Thongs to Hunger Games Crossover T-Shirts [Kony 2012]

Pop Culture / Celebrity : Gawker (3 years ago)

Invisible Children, the nonprofit behind the KONY 2012 campaign, has asked supporters to spend April 20 raising awareness of the crimes of Ugandan militia leader and horrible person Joseph Kony. But how can you raise awareness? How ... Read Post


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