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There's one thing wrong with Kony 2012

People keep asking me what I think of Invisible Children's Kony 2012 video campaign. I think they're hoping I'll say something amusingly biting about it, maybe class it as a stupid nonprofit ad. I'm not going to do that. Because it isn't stupid. In fact, it's brilliant. Kony 2012 is not fundraising. It's advocacy. If you look at it as a fundraising campaign, it's not so great.
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