People keep asking me what I think of Invisible Children's Kony 2012 video campaign. I think they're hoping I'll say something amusingly biting about it, maybe class it as a stupid nonprofit ad. I'm not going to do that. Because it isn't stupid. In fact, it's brilliant. Kony 2012 is not fundraising. It's advocacy. If you look at it as a fundraising campaign, it's not so great.
The nonprofit's CEO Ben Keesey and charity officials appear in the video entitled, "Thank you, KONY 2012 Supporters" explaining the group's development model and the intent behind the campaign to get Ugandan warlord Joseph Kony to s... Read Post
Does anyone have even one lone Facebook friend — perhaps a super sheltered tween cousin, or a 90-year-old grandparent — who still wholeheartedly believes in Invisible Children's Kony 2012 campaign? The nonprofit's first video, which... Read Post