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Greg Smith, The Secret of Viral, And The Chamber of Engagement

Greg Smith, the former executive director of Goldman, quits his job publicly. The story immediately becomes viral. This leads to two important questions for social business enthusiasts: (1) Why the seemingly ordinary story of Greg Smith can go viral? What's the secret sauce of viral story?; (2) What should be the platform for real conversations between management and rank-and-file staff?
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