Advertisers have struggled with two ratings systems for the Internet and TV—making it difficult to judge whether their TV and Web ads work together—but a new product launched by Nielsen and GroupM overlays the two using a standardized measurement system.
“Cross-platform metrics are essential to both buyers and sellers of advertising,” Steve Hasker, Nielsen’s president of media products and advertiser solutions, said in a statement.
Nielsen sought to reassure its clients Tuesday (Sept. 8) that it was laying the groundwork to measure viewing to cable and TV programs available on the Internet and include that viewing as part of Nielsen’s TV ratings. ... Read Post
As more people watch TV content on something other than TV, ad firms and their clients are eager for a tool that lets them analyze the success of TV advertising across those devices and platforms. Recently, there’s been a burst of a... Read Post