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Nielsen, GroupM Tool Measures Metrics Across TV and Web

Advertisers have struggled with two ratings systems for the Internet and TV—making it difficult to judge whether their TV and Web ads work together—but a new product launched by Nielsen and GroupM overlays the two using a standardized measurement system. “Cross-platform metrics are essential to both buyers and sellers of advertising,” Steve Hasker, Nielsen’s president of media products and advertiser solutions, said in a statement.
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Nielsen Ratings Tool Designed to Compare TV, Web

Media / Media Industry News : Media Week (3 years ago)

Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that measures online ad campaigns in a way that’s similar to... Read Post

Nielsen, GroupM To Develop New Ratings Tool

Media / Media Industry News : paidContent.org (3 years ago)

As more people watch TV content on something other than TV, ad firms and their clients are eager for a tool that lets them analyze the success of TV advertising across those devices and platforms. Recently, there’s been a burst of a... Read Post

GroupM and Nielsen to Develop First-Ever Cross-Platform Advertising Measurement Tool

Media / Media Industry News : MediaBuyerPlanner (3 years ago)

GroupM and Nielsen today announced a collaboration to create a new measurement service that integrates media planning and measurement across television and the Internet. This is good news for... Read Post


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