Advertisers have struggled with two ratings systems for the Internet and TV—making it difficult to judge whether their TV and Web ads work together—but a new product launched by Nielsen and GroupM overlays the two using a standardized measurement system.
“Cross-platform metrics are essential to both buyers and sellers of advertising,” Steve Hasker, Nielsen’s president of media products and advertiser solutions, said in a statement.
The new Nielsen system, called "cross-platform campaign ratings," is meant to standardize the measurements used for television and online advertising.
Nielsen and Integral Ad Science are announcing that they're taking their partnership international. Nielsen is best-known for its TV ratings system, but it has been expanding its measurement on the web, on social media, and on mobil...
If you’re a Facebook advertiser wondering whether your ad actually convinced people to buy your product, well, you may now be able to measure that directly. The company has worked with measurement companies like Nielsen and Datalogi...
Nielsen has introduced a new system for publishers and advertisers to measure gross rating point (GRP's) across web properties, social networks and around online video.