Discover a new way to find and share stories you'll love… Learn about Reading Desk

Post Profile

Nielsen, GroupM Tool Measures Metrics Across TV and Web

Advertisers have struggled with two ratings systems for the Internet and TV—making it difficult to judge whether their TV and Web ads work together—but a new product launched by Nielsen and GroupM overlays the two using a standardized measurement system. “Cross-platform metrics are essential to both buyers and sellers of advertising,” Steve Hasker, Nielsen’s president of media products and advertiser solutions, said in a statement.
read more


Nielsen Ratings Tool Designed to Compare TV, Web

Media / Media Industry News : Media Week (4 years ago)

Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that measures online ad campaigns in a way that’s similar to... Read Post

Nielsen: Web TV-Audience Metric in the Works

Media / Media Industry News : Media Week (5 years ago)

Nielsen sought to reassure its clients Tuesday (Sept. 8) that it was laying the groundwork to measure viewing to cable and TV programs available on the Internet and include that viewing as part of Nielsen’s TV ratings. ... Read Post

Nielsen, GroupM To Develop New Ratings Tool

Media / Media Industry News : (3 years ago)

As more people watch TV content on something other than TV, ad firms and their clients are eager for a tool that lets them analyze the success of TV advertising across those devices and platforms. Recently, there’s been a burst of a... Read Post

Copyright © 2011 Regator, LLC