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Nielsen, GroupM Tool Measures Metrics Across TV and Web

Advertisers have struggled with two ratings systems for the Internet and TV—making it difficult to judge whether their TV and Web ads work together—but a new product launched by Nielsen and GroupM overlays the two using a standardized measurement system. “Cross-platform metrics are essential to both buyers and sellers of advertising,” Steve Hasker, Nielsen’s president of media products and advertiser solutions, said in a statement.
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