Advertisers have struggled with two ratings systems for the Internet and TV—making it difficult to judge whether their TV and Web ads work together—but a new product launched by Nielsen and GroupM overlays the two using a standardized measurement system.
“Cross-platform metrics are essential to both buyers and sellers of advertising,” Steve Hasker, Nielsen’s president of media products and advertiser solutions, said in a statement.
On Monday, the first day of Advertising Week in New York, the company announced Nielsen Online Campaign Ratings, a service that will provide online advertising campaign metrics comparable to the Nielsen's television ratings.
If you’re a Facebook advertiser wondering whether your ad actually convinced people to buy your product, well, you may now be able to measure that directly. The company has worked with measurement companies like Nielsen and Datalogi...
Nielsen has introduced a new system for publishers and advertisers to measure gross rating point (GRP's) across web properties, social networks and around online video.
Nielsen sought to reassure its clients Tuesday (Sept. 8) that it was laying the groundwork to measure viewing to cable and TV programs available on the Internet and include that viewing as part of Nielsen’s TV ratings. ...