Advertisers have struggled with two ratings systems for the Internet and TV—making it difficult to judge whether their TV and Web ads work together—but a new product launched by Nielsen and GroupM overlays the two using a standardized measurement system.
“Cross-platform metrics are essential to both buyers and sellers of advertising,” Steve Hasker, Nielsen’s president of media products and advertiser solutions, said in a statement.
For too long Nielsen ratings have dealt with TV commercials and web ads as completely separate entities. Episodes of your favorite show streamed through a service like Hulu or from the channel's website often didn't get factored int...
The new Nielsen system, called "cross-platform campaign ratings," is meant to standardize the measurements used for television and online advertising.
If you’re a Facebook advertiser wondering whether your ad actually convinced people to buy your product, well, you may now be able to measure that directly. The company has worked with measurement companies like Nielsen and Datalogi...
Nielsen has introduced a new system for publishers and advertisers to measure gross rating point (GRP's) across web properties, social networks and around online video.