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Marketers Say Email is Best but Could Be Better

What do you do when your best isn’t good enough? This is the dilemma faced by marketers struggling to meet sales goals. Crain’s BtoB Magazine and Bizo conducted a survey of B2B marketing professionals in the US and what they found was a general case of “we’ve got what we’ve got.” 59% of marketers said [...]
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Linkedin + Bizo: LinkedIn solidifies lead within B2B enterprise advertising

Business & Finance : Venture Beat (5 months ago)

Guest Post: LinkedIn announced today via its marketing blog that it has acquired B2B marketing platform Bizo for $175M, its second acquisition this year after acquiring data insights and technology company Bright back in February. T... Read Post

LinkedIn buys B2B marketing startup Bizo for $175M

Business & Finance : Venture Beat (5 months ago)

Pro social network LinkedIn has purchased marketing platform startup Bizo in a deal worth $175 million, the company announced today. Bizo produces B2B marketing products that let businesses measure display and social advertising cam... Read Post

90% of marketers say retargeting now as good as search ads, email marketing

Business & Finance : Venture Beat (2 days ago)

Over 90 percent of marketers say that retargeted ads are as good as or better than the gold standard in digital marketing, search ads, according to a recent survey by leading retargeter AdRoll. Why? Intent, says AdRoll president and... Read Post


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