Free booze matters because then even people who don't enjoy live music congregate at Fader Fort every year. Inevitably the drunks will be drawn to the stage and exposed to some band or artist they never would have heard on the radio...
Just far enough away from the musical chaos reigning on the other side of where I-35 bisects Austin, TX, Kimbra brought her her “fantastic band” and brand of eclectic dance-pop to FADER FORT Presented by Converse at SXSW on Friday a... Read Post
Much hype is being made about TV on the Radio playing a bunch of shows this week at SXSW. But that's not what SXSW is all about. It's discovering the next TVOTR before they're famous. Read Post