Free booze matters because then even people who don't enjoy live music congregate at Fader Fort every year. Inevitably the drunks will be drawn to the stage and exposed to some band or artist they never would have heard on the radio...
In order to get the most out of your musical-choose-your-own adventure, it's important to follow up on the bands you saw during the week, download some new tunes and help the magic of SXSW live on. Read Post
Much hype is being made about TV on the Radio playing a bunch of shows this week at SXSW. But that's not what SXSW is all about. It's discovering the next TVOTR before they're famous. Read Post