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IMAX is doing for Hollywood what 3-D couldn't

The large-screen format creates an 'event' feel and has seen a surge in ticket sales.
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IMAX Debuts New Branding, "IMAX is believing"

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IMAX has debuted its new branding, "IMAX is believing," with the following video that shows some of the upcoming movies that will be available on the large format screens. Check out IMAXisbelieving.com for more!

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