Post Profile






Smart Ad Sophistication Lacking in News Industry, To Its Peril

The Pew Research Center’s Project for Excellence in Journalism State of the News Media 2012 report was just published, and among the findings is that efforts by most top news sites to monetize the web in their own right are still limited. Few news companies, it reports, “have made much progress in some key new digital areas. Among the top news websites, there is little use of the digital advertising that is expected to grow most rapidly, so-called “smart,” or targeted, advertising.
read more

share
See more about: Research Center

Related Posts:


Key Findings And Major Trends From “State Of The Media 2012? Report

Industries / Media : FishBowlNY (3 years ago)

The PEW Research Center has released its annual comprehensive look at the health of journalism in America, the State of the Media 2012. Key findings and major trends from the study include a lot of information we would have guessed ... Read Post

State of the News Media 2012 - Pew Research Center This year’s...

Technology : Message (3 years ago)

State of the News Media 2012 - Pew Research Center This year’s study also includes special reports on the impact of mobile technology and social media on news. Those reports, which feature new survey data, finds that rather than rep... Read Post

State of the Media 2013 report finds social media ‘indispensable’

Industries / Media : Reportr.net (2 years ago)

Social media has become “indispensable” for journalists, says the latest State of the Media report. The annual report by Pew Research Center’s Project for Excellence in Journalism highlights the importance of social media to news or... Read Post

Comments


Copyright © 2015 Regator, LLC