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Smart Ad Sophistication Lacking in News Industry, To Its Peril

The Pew Research Center’s Project for Excellence in Journalism State of the News Media 2012 report was just published, and among the findings is that efforts by most top news sites to monetize the web in their own right are still limited. Few news companies, it reports, “have made much progress in some key new digital areas. Among the top news websites, there is little use of the digital advertising that is expected to grow most rapidly, so-called “smart,” or targeted, advertising.
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Pew: Only 2 alt-weeklies saw circulation gains in 2013

Industries / Media : Media Wire (2 days ago)

Pew Research Center Many of America’s biggest alternative weeklies saw circulation fall or remain stagnant in 2013, but there were two exceptions: The Chicago Reader and Miami New Times. The gains, reported by Pew Research Center th... Read Post

Infographic: Pew’s State of the News Media 2012

Media / Media Industry News : MediaBuyerPlanner (2 years ago)

The Pew Research Center’s Project for Excellence in Journalism has released a much-welcome infographic, summarizing its “State of the News Media 2012” report. The Report, released... Read Post

State of the Media 2013 report finds social media ‘indispensable’

Industries / Media : Reportr.net (last year)

Social media has become “indispensable” for journalists, says the latest State of the Media report. The annual report by Pew Research Center’s Project for Excellence in Journalism highlights the importance of social media to news or... Read Post


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