Green Mountain Coffee Roaster founder and chairman Robert Stiller sold $66.3 million worth of shares after Starbucks told the company it was near an announcement to enter the single-brewer market, Bloomberg's Max Abelson and Leslie Patton report.
After Starbucks' announcement, shares in Green Mountain tumbled some 20 percent.
It is unclear if Stiller had access to the information Starbucks provided the company.
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