A while back I wrote a blog about “40-year-old marketing directors not understanding social media”. It sparked a lively debate. One of my arguments was that many of today’s senior marketing execs had entered marketing precisely to avoid the focus on numbers and metrics that have become today’s basic marketing tools. I was obviously generalising, [...]
read more
Tom Johansmeyer is the Senior Content Director at enter:marketing. He also blogs for Cigar Reader, of which he is co-founder, Gadling, and Luxist. Recent changes at Facebook and Twitter suggest that the two social media platforms ar... Read Post
No question: Both business and nonprofits use social media to market themselves. Both nonprofits and business have Facebook pages and LinkIn accounts. They tweet and blog but, often, to different ends. Read Post
Facebook's failed IPO started a storm of arguments against social media marketing and ROI capabilities. Social media does work -- just not the way traditional media does. Read Post