Want to leverage Google's query association mapping to your advantage in your AdWords campaign so that Google discovers profitable keywords for you? Here's a step-by-step guide to let broad, phrase, and exact match find you valuable keywords.
Marketers in the UK and Canada are the first to benefit from the new AdWords broad match modifier feature that allows higher conversion rates with better ROI when using exact and phrase match keywords. Click to read the rest of this... Read Post
by Mike Fleming If you manage a PPC account, you know that for several years now AdWords has had three match types: exact, phrase, and broad. You also know what they mean and how your keywords are matched to search queries. Up until... Read Post