Want to leverage Google's query association mapping to your advantage in your AdWords campaign so that Google discovers profitable keywords for you? Here's a step-by-step guide to let broad, phrase, and exact match find you valuable keywords.
by Mike Fleming If you manage a PPC account, you know that for several years now AdWords has had three match types: exact, phrase, and broad. You also know what they mean and how your keywords are matched to search queries. Up until... Read Post
Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase match, exact match, and negative match. Here's how each can work for or against... Read Post