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How to Build a Keyword Discovery Machine Using AdWords

Want to leverage Google's query association mapping to your advantage in your AdWords campaign so that Google discovers profitable keywords for you? Here's a step-by-step guide to let broad, phrase, and exact match find you valuable keywords.
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Google Improves Control of PPC Exposure With Modified Broad Match

Internet / SEO : Search Engine Guide (4 years ago)

by Mike Fleming If you manage a PPC account, you know that for several years now AdWords has had three match types: exact, phrase, and broad. You also know what they mean and how your keywords are matched to search queries. Up until... Read Post

Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

Internet / SEO : Search Engine Watch (last year)

Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase match, exact match, and negative match. Here's how each can work for or against... Read Post

Here's Why Google AdWords Phrase Match Matters [Stats + Theory]

Internet / SEO : SEO Scoop (last month)

A few months ago Bryant Garvin wrote an interesting post arguing how phrase match keywords have negligible use in Google AdWords campaigns, and how exact and modified broad match keywords should instead provide sufficient opportunit... Read Post


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