In need of a revenue boost, the NBA is considering selling ad space on jerseys to make up for its losses. But the NBA should be worried about losing its fans. According to Sports Business Journal, NBA owners will debate the idea in an April 12 meeting in New York. It marks their first board of governors meeting since the labor dispute last fall. Selling ad space on jerseys would have its benefits.
Many sports organizations and leagues have increased revenue for their teams by placing advertisements on jerseys. This revenue creating move allows advertisers to increase exposure for their companies through television and jersey ... Read Post
In an attempt to generate more revenue, the NBA is pondering the idea of placing ads on the jerseys of every player from the 30 teams. This transition could create approximately $31.18 million in revenue in TV exposure alone. The NB... Read Post