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How the White House Easter Egg Roll became a kid-culture marketing bonanza

Nothing says Easter like Power Rangers, Spiderman and Sponge Bob, does it? The lineup of costumed characters at next Monday’s White House Easter Egg Roll reads like a Who’s Who’s of kid-friendly TV and movie favorites: Dora the Explorer, Katsuma and Poppet from the Moshi Monsters game, Alex the Lion from “Madagascar 3” (the DreamWorks Animation’s 3D sequel, coming in June to a theater near you).
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Characters Welcome at the 2012 White House Easter Egg Roll

Entertainment : Speakeasy - WSJ.com (last year)

Attending the 2012 White House Easter Egg Roll was a lot like watching children's television--except the lines were longer. A report from the annual event. Read Post

White House invites everyone to Easter Egg Roll

Entertainment : Lifeline Live (4 years ago)

Just in from The White House: It's time for the annual White House Easter Egg Roll and everyone's invited. The Roll will be held on Monday, April 13, from 8 a.m. to 5 p.m. on the South Lawn and President... ... Read Post

J.K. Rowling to read at the White House Easter Egg Roll

Entertainment : Entertainment Weekly's PopWatch (3 years ago)

Honestly, which part of that headline is more delightful: “J.K. Rowling to read” or “at the White House Easter Egg Roll”? Scholastic reports that Rowling will be in Washington, D.C. to read excerpts from Harry Potter and the Sorcere... Read Post


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