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How the White House Easter Egg Roll became a kid-culture marketing bonanza

Nothing says Easter like Power Rangers, Spiderman and Sponge Bob, does it? The lineup of costumed characters at next Monday’s White House Easter Egg Roll reads like a Who’s Who’s of kid-friendly TV and movie favorites: Dora the Explorer, Katsuma and Poppet from the Moshi Monsters game, Alex the Lion from “Madagascar 3” (the DreamWorks Animation’s 3D sequel, coming in June to a theater near you).
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White House invites everyone to Easter Egg Roll

Entertainment : Lifeline Live (6 years ago)

Just in from The White House: It's time for the annual White House Easter Egg Roll and everyone's invited. The Roll will be held on Monday, April 13, from 8 a.m. to 5 p.m. on the South Lawn and President... ... Read Post

‘Kid President’ Robby Novak to appear at White House Easter Egg Roll

Entertainment / Pop Culture : Reliable Source (2 years ago)

The White House announced Monday that Robby Novak will be among the celebrity guests at its Easter Egg Roll next Monday. Who? Exactly! Like an afternoon spent with Radio Disney or an issue of Tiger Beat, the White House’s annual … C... Read Post

The 9 Silliest Photos Of President Obama At Today's Easter Egg Roll

Politics : Business Insider: Politix (8 months ago)

The White House held its annual Easter Egg Roll on Monday, providing an opportunity for the First Family to partake in events alongside a costumed Easter Bunny. Traditionally, the Easter Egg Roll is one of the most laid back days of... Read Post


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