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How the White House Easter Egg Roll became a kid-culture marketing bonanza

Nothing says Easter like Power Rangers, Spiderman and Sponge Bob, does it? The lineup of costumed characters at next Monday’s White House Easter Egg Roll reads like a Who’s Who’s of kid-friendly TV and movie favorites: Dora the Explorer, Katsuma and Poppet from the Moshi Monsters game, Alex the Lion from “Madagascar 3” (the DreamWorks Animation’s 3D sequel, coming in June to a theater near you).
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