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How the White House Easter Egg Roll became a kid-culture marketing bonanza

Nothing says Easter like Power Rangers, Spiderman and Sponge Bob, does it? The lineup of costumed characters at next Monday’s White House Easter Egg Roll reads like a Who’s Who’s of kid-friendly TV and movie favorites: Dora the Explorer, Katsuma and Poppet from the Moshi Monsters game, Alex the Lion from “Madagascar 3” (the DreamWorks Animation’s 3D sequel, coming in June to a theater near you).
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School kids earn tickets to White House Easter Egg Roll

US Politics / US Elections : CNN Political Ticker (5 years ago)

The White House Easter egg roll will be held on the South Lawn. WASHINGTON (CNN) – Some school kids learned Monday that getting better grades means getting to go to the White House Easter Egg Roll next week, with federal and local s... Read Post

‘Kid President’ Robby Novak to appear at White House Easter Egg Roll

Entertainment / Pop Culture : Reliable Source (last year)

The White House announced Monday that Robby Novak will be among the celebrity guests at its Easter Egg Roll next Monday. Who? Exactly! Like an afternoon spent with Radio Disney or an issue of Tiger Beat, the White House’s annual … C... Read Post

White House Easter Egg Roll to Feature 'Let's Move!' Yoga Garden

Politics / US Politics : Big Government (16 hours ago)

President Obama and first lady Michelle Obama will be hosting a “Yoga Garden” this year for children and their parents who attend the traditional Easter Egg Roll festivities on Monday, April 21, 2014. The yoga mecca is part of this ... Read Post

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