Musicians sell merch at concerts, but at what price? Chris Robley thinks that the value of your merch changes from gig to gig. Performing live is about creating moments on stage and fans want to take home part of the concert by buying merchandise. What do you think of this merch pricing strategy? Leave comments here or on MTT. “But consider the possibility that you might sell more music if you thought of your merch items as mementos from an event that will never happen again.