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Crowd-Powered: Why Doritos Lets Fans Make Its Super Bowl Ads

The Modern Media Agency Series is presented by IDG. CenturyLink thought an online game would engage IT professionals. In eight months, 90,000 pe…
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Shazam: The Secret to Better TV Engagement?

Technology / Social Media : Mashable (2 years ago)

The Modern Media Agency Series is presented by IDG. As marketing budgets and priorities shift, tech vendors must embrace digital and social medi… Read Post

Can Doritos Keep Up Its Super Bowl Winning Streak?

Technology / Social Media : Mashable (last year)

Year after year when viewers are polled about their favorite Super Bowl ad, one brand rises to the top: Doritos. More About: Advertising, features, Marketing, mashable, Super Bowl, Super Bowl Ads Series Read Post

How Social Media Is Changing Paid, Earned & Owned Media

Technology / Social Media : Mashable (3 years ago)

The Modern Media Agency Series is supported by IDG. IDG research shows that IT professionals are both early adopters of social media and many us… Read Post


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