It's almost inconceivable that Michael Bisping hasn't received a title shot. He's been around the UFC forever, and he's easily the most marketable European star in the company. In fact, I'd go as far as to say that he's one of the most marketable stars in the company, period. I understand the reasoning. Bisping always seems to lose the big one just as he nears title contention, as witnessed in his losses to Rashad Evans, Dan Henderson and Chael Sonnen.