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Sephora, the cosmetics retailer, is still best known for its brick-and-mortar shops that let customers test out high-end makeup, skincare and fragrance products with less pressure than typically comes with department store beauty counters. But that doesn't mean the company, which has its US headquarters in San Francisco, isn't focused on the increasingly important world of virtual shopping.
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More and more companies turn to vending machines to retail cosmetic products. BodyShop recently joint the two beauty vending pioneers- beauty retail Sephora and fragrance company Coty. Now Body Shop products are available for purcha... Read Post

Beauty retailer Sephora has just become one of the first retailers to fully integrate with Pinterest by adding a “Pin It” button to every one of its 14,000 products. Sephora staffers will also highlight their favorite products on Pi... Read Post

Beauty retailer Sephora is testing its iPad program in select stores this month, inspired by what it believes is a close relationship between its customers and Apple. “It’s such an efficient use of a screen,” Julie Bornstein, senior... Read Post