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Where Your Smartphone Energy Goes…

  New research out of Purdue University shows how free smartphone apps suck energy out of your phone. In summary, they spend 65-75% of their energy on “ad modules” — ”tracking the user’s geographical location, sending information about the user to advertisers and downloading ads.” Well, as someone in the internet industry, I know that ads [...] Related posts: Energy Efficiency Apps for Your Smartphone – Top Five Purdue, U.
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In-App Ads Drain Up To 75% Of Your Phone’s Battery

Technology / Apple : Cult Of Mac

Free apps that display in-app advertising are sucking the life out of your cellphone’s battery. A team led by Abhinav Pathak, a computer boffin at Purdue University, Indiana, found that around “65%-75% of energy in free apps is spen...

Free apps eat up your phone battery just sending ads

Technology / Mobile : Just Another Mobile Phone Blog

STRUGGLING to make your smartphone battery last the whole day? Paying for your apps might help. Up to 75 per cent of the energy used by free versions of Android apps is spent serving up ads or tracking and uploading user data: runni...

Android Phones Track Your Location, Too

Technology : ReadWriteWeb

Researchers have discovered that smartphones running Google's Android operating system are tracking users' locations and storing that data in files on the phone. This news comes only days after the discovery of a similar file on App...

Free apps drain smartphone energy on 'advertising modules'

Academics / General Science : Science Daily

Researchers have shown that popular free smartphone apps spend up to 75 percent of their energy tracking the user's geographical location, sending information about the user to advertisers and downloading ads.

How Ads on Free Apps Drain Smartphone Battery

Media / Publishing : Galleycat

Purdue University researches analyzed battery usage on free smartphone apps, discovering that some of the most popular free apps “spend up to 75 percent of their energy tracking the user’s geographical location, sending information ...

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