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Can Obama reclaim ‘Obamacare?’

Linguist Ben Zimmer digs into previous presidents’ attempts to own their eponyms and finds success largely hinges on the popularity of the policy: Events on the ground have dictated the fate of other personalized political words, such as those in the “-nomics” family. “Nixonomics” was originally suggested within the Nixon White House in the summer of 1969, in a memo circulated by a young speechwriter named William Safire.
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