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I found out today that a private equity firm has purchased the majority of the Yellow Pages from AT&T. Which prompts me to ask: when was the last time you used the yellow pages? A pay phone? In a similar vein, Google And The Death Of Getting Lost. In 10 years (2001 to 2011) wireless penetration in the USA went from ~40 percent to ~100 percent. This is the difference between arranging a rendezvous ahead of time in precise detail, and being confident that you can just end it with “I’ll call you.
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We have just been through six years when almost any company that could be purchased by private equity and was potentially worth purchasing by private equity has been purchased by private equity. With the exception of about eighteen ... Read Post

AT&T reached a deal to sell a majority stake in Yellow Pages to private equity top-dogs Cerberus Capital Management, a deal that values the business at about $1.42 billion in equity. Read Post

Have the Yellow Pages outlived their usefulness as a door-stopper, a child seat and, on increasingly rare occasions, a phone book? AT&T Inc. seems to think so, selling off much of its stake in the company to a private equity firm. Read Post