I hope, the reader will look upon these ideas as another reminder that books or their authors are just the beginning. You can take both as keywords and launch a search to deepen your learning not only about the books in general, but also everything else they touch upon. There are some other obvious ways we can deepen our learning by following a few web trails left by the author and his book.
As loyal Search Insider readers know, I've been fleshing out marketing lessons learned from Google for three consecutive columns as a precursor to a book I'm writing -- Everything I Need to Know About Marketing I Learned From Google... Read Post
Real people search the web for your products and services in ways that seem astoundingly ineffective to you, the expert. Learn from those real, everyday searches and incorporate them into your keyword strategy. Post from: Search Eng... Read Post