by Mike Fleming
I recently answered a question on LinkedIn with an ultra-cool strategy that we've recently implemented for client PPC ads that you may be able to benefit from. Here's the question and my answer. Q: How do you test and optimize PPC ads? A: Here's
sort of a "different" answer...I have my co-workers write ads to test. I
give them the parameters and the ammunition (landing pages, features,
benefits and other good stuff for ads) and run a little contest with a
prize for the winner.
by Mike Fleming Once a PPC account is set up and running, a good account manager is always looking for ways to improve results to better reach the account's marketing goals. One such way is to test different types of ad messages to ... Read Post
by Mike Fleming Chad Summerhill wrote a nice post recently about something you should be doing if you manage your own PPC account and something you should be showing your clients if you manage accounts for others - visual statistica... Read Post