by Mike Fleming
I recently answered a question on LinkedIn with an ultra-cool strategy that we've recently implemented for client PPC ads that you may be able to benefit from. Here's the question and my answer. Q: How do you test and optimize PPC ads? A: Here's
sort of a "different" answer...I have my co-workers write ads to test. I
give them the parameters and the ammunition (landing pages, features,
benefits and other good stuff for ads) and run a little contest with a
prize for the winner.
by Mike Fleming Chad Summerhill wrote a nice post recently about something you should be doing if you manage your own PPC account and something you should be showing your clients if you manage accounts for others - visual statistica... Read Post
As part of our SEJ interview series, Robert Brady of Trafficado discusses the best ways to target specific groups of individuals with LinkedIn PPC ads. Robert admits that LinkedIn has some work to do on their interface when it comes... Read Post