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Going Beyond Yourself to Optimize Online Messaging

by Mike Fleming I recently answered a question on LinkedIn with an ultra-cool strategy that we've recently implemented for client PPC ads that you may be able to benefit from. Here's the question and my answer. Q: How do you test and optimize PPC ads? A: Here's sort of a "different" answer...I have my co-workers write ads to test. I give them the parameters and the ammunition (landing pages, features, benefits and other good stuff for ads) and run a little contest with a prize for the winner.
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Use Ad Testing to Help Reach Your PPC Marketing Goals

Internet / SEO : Search Engine Guide (4 years ago)

by Mike Fleming Once a PPC account is set up and running, a good account manager is always looking for ways to improve results to better reach the account's marketing goals. One such way is to test different types of ad messages to ... Read Post

Telling the Story of Your PPC Ad Tests With Time

Internet / SEO : Search Engine Guide (3 years ago)

by Mike Fleming Chad Summerhill wrote a nice post recently about something you should be doing if you manage your own PPC account and something you should be showing your clients if you manage accounts for others - visual statistica... Read Post

Testing What the Competition is Missing in Your PPC Ads

Internet / SEO : Search Engine Guide (4 years ago)

by Mike Fleming There's a lot more leverage in writing and testing great ads than a lot of the activities that PPC managers can spend their time on. For hose using AdWords, testing is the answer to almost everything. But, testing wo... Read Post


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