by Mike Fleming
I recently answered a question on LinkedIn with an ultra-cool strategy that we've recently implemented for client PPC ads that you may be able to benefit from. Here's the question and my answer. Q: How do you test and optimize PPC ads? A: Here's
sort of a "different" answer...I have my co-workers write ads to test. I
give them the parameters and the ammunition (landing pages, features,
benefits and other good stuff for ads) and run a little contest with a
prize for the winner.