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Going Beyond Yourself to Optimize Online Messaging

by Mike Fleming I recently answered a question on LinkedIn with an ultra-cool strategy that we've recently implemented for client PPC ads that you may be able to benefit from. Here's the question and my answer. Q: How do you test and optimize PPC ads? A: Here's sort of a "different" answer...I have my co-workers write ads to test. I give them the parameters and the ammunition (landing pages, features, benefits and other good stuff for ads) and run a little contest with a prize for the winner.
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