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20-somethings switch between media 27 times an hour

For those who may have doubted that incredible photo of teens in front of TV we shared a few weeks ago, there's new research that illustrates the fast-paced, media-shifting minds of younger consumers. A study commissioned by Time Warner found that "digital natives" -- people in their 20s -- switched media venues 27 times a non-working hour (for example, switching from TV to phone while sitting on the couch.
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The Chinese are spending 43% less time watching TV and 45% more time surfing the net

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