For those who may have doubted that incredible photo of teens in front of TV we shared a few weeks ago, there's new research that illustrates the fast-paced, media-shifting minds of younger consumers. A study commissioned by Time Warner found that "digital natives" -- people in their 20s -- switched media venues 27 times a non-working hour (for example, switching from TV to phone while sitting on the couch.
It is worse than we thought, reports Ad Age. A study of consumer habits commissioned by Time Warner and conducted by Boston’s Innerscope Research found that consumers in their 20s (the... Read Post
Half of U.S. adults use social media. That is, they do according to the latest findings from Universal McCann's "Media in Mind" study, an ongoing research effort that analyzes how consumers relate to media and products in their dail... Read Post