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20-somethings switch between media 27 times an hour

For those who may have doubted that incredible photo of teens in front of TV we shared a few weeks ago, there's new research that illustrates the fast-paced, media-shifting minds of younger consumers. A study commissioned by Time Warner found that "digital natives" -- people in their 20s -- switched media venues 27 times a non-working hour (for example, switching from TV to phone while sitting on the couch.
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“Digital Natives” Switch Media 27 Times an Hour

Media / Media Industry News : MediaBuyerPlanner (3 years ago)

It is worse than we thought, reports Ad Age. A study of consumer habits commissioned by Time Warner and conducted by Boston’s Innerscope Research found that consumers in their 20s (the... Read Post

According to Study, Half of U.S. Adults Use Social Media

Technology : ReadWriteWeb (6 years ago)

Half of U.S. adults use social media. That is, they do according to the latest findings from Universal McCann's "Media in Mind" study, an ongoing research effort that analyzes how consumers relate to media and products in their dail... Read Post

The Chinese are spending 43% less time watching TV and 45% more time surfing the net

Technology : The Next Web Blog (4 years ago)

According to a study, the Chinese are shifting to a new way of consuming media, spending less time on the television and more on the Internet. CTR China’s Media Audience Research & Report reveals that the television is still the top... Read Post

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