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20-somethings switch between media 27 times an hour
For those who may have doubted that incredible photo of teens in front of TV we shared a few weeks ago, there's new research that illustrates the fast-paced, media-shifting minds of younger consumers. A study commissioned by Time Warner found that "digital natives" -- people in their 20s -- switched media venues 27 times a non-working hour (for example, switching from TV to phone while sitting on the couch.
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“Digital Natives” Switch Media 27 Times an Hour
It is worse than we thought, reports Ad Age. A study of consumer habits commissioned by Time Warner and conducted by Boston’s Innerscope Research found that consumers in their 20s (the... Read Post
According to Study, Half of U.S. Adults Use Social Media
Half of U.S. adults use social media. That is, they do according to the latest findings from Universal McCann's "Media in Mind" study, an ongoing research effort that analyzes how consumers relate to media and products in their dail... Read Post
The Chinese are spending 43% less time watching TV and 45% more time surfing the net
According to a study, the Chinese are shifting to a new way of consuming media, spending less time on the television and more on the Internet. CTR China’s Media Audience Research & Report reveals that the television is still the top... Read Post