Intel is ramping up its Ultrabook marketing campaign.
140 svelte laptops in the pipeline, 40 'touch-enabled' Despite relatively slow initial sales of the thin and light laptops that his company is making such a huge bet on, Intel headman Paul Otellini remains bullish on ultrabooks, and... Read Post
And so the Ultrabook advertising begins. Intel has rolled out one of the first of its campaigns, in which it does a flash-mob style “pop-up theater”. While entertaining, I don’t... Read Post
Intel is launching its biggest ad campaign since 2003 to push what it believes is the future of computing: the Ultrabook. There are 75 Intel-powered Ultrabooks already making their way to market. These super thin and lightweight com... Read Post