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Intel Promises That Ultrabooks Will Hit $699 This Year

Intel is ramping up its Ultrabook marketing campaign.
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Intel CEO Otellini promises $699 ultrabooks by fall

Technology / Hardware : Register Hardware (2 years ago)

140 svelte laptops in the pipeline, 40 'touch-enabled' Despite relatively slow initial sales of the thin and light laptops that his company is making such a huge bet on, Intel headman Paul Otellini remains bullish on ultrabooks, and... Read Post

Intel’s Ultrabook campaign: Focusing on things you’ll never do with your computer

Technology : The Next Web Blog (3 years ago)

And so the Ultrabook advertising begins. Intel has rolled out one of the first of its campaigns, in which it does a flash-mob style “pop-up theater”. While entertaining, I don’t... Read Post

Intel Pushes Ultrabooks with Largest Ad Campaign Since 2003

Technology : Shelly Palmer Digital Living (3 years ago)

Intel is launching its biggest ad campaign since 2003 to push what it believes is the future of computing: the Ultrabook. There are 75 Intel-powered Ultrabooks already making their way to market. These super thin and lightweight com... Read Post


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