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‘Avengers’ Tracking Like Superhero: $125+M Opening Weekend With Four Quadrant Appeal

BREAKING…  EXCLUSIVE: Marvel’s The Avengers just came on early tracking this morning “incredibly strong” exactly as Hollywood thought it would, my industry sources are telling me. This is the first Marvel film to be marketed and distributed by Disney so this is great news for the studio. The numbers tell the story: it has 23% ‘First Choice’ and 62% ‘Definite Interest for all audiences – incredibly high among men, and solid among females.
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