There's truth—real authenticity—in this advertising. At least, that's the promise behind campaigns like the one for just-launched Skinnygirl Smoothers n' Shapers, a line of Spanx-like underthings from ubiquitous loudmouth and "Bravolebrity" Bethenny Frankel. See, they're using "real" women in the ads, not supermodels. And for that, the brand deserves a pat on the back. Or does it? Actually, no! And here's why: First, ads like these purposely try to equate "real" with "typical," and I'm not buying it.
Source: Bravo Before her talk show, her Skinnygirl empire, and her spinoff series, Bethenny Frankel first won over fans with her signature wit on The Real Housewives of New York - and now viewers can celebrate because Bethenny is re... Read Post
Post by Jenny Erikson. Bethenny Frankel is the queen of the Skinnygirl empire, having developed a line of "diet" cocktails with far fewer calories than the real thing. Now, the former Real Housewives of New York City star is takin... Read Post