There's truth—real authenticity—in this advertising. At least, that's the promise behind campaigns like the one for just-launched Skinnygirl Smoothers n' Shapers, a line of Spanx-like underthings from ubiquitous loudmouth and "Bravolebrity" Bethenny Frankel. See, they're using "real" women in the ads, not supermodels. And for that, the brand deserves a pat on the back. Or does it? Actually, no! And here's why: First, ads like these purposely try to equate "real" with "typical," and I'm not buying it.
Move over Sara Blakely, there's a new underwear peddler in town! Bethenny Frankel is expanding her Skinnygirl empire once again. The former Real Housewife is launching her very own line of shapewear and recruited "real women", inclu... Read Post
Did Skinnygirl Bethenny Frankel try to ruin Bravo‘s Real Housewives of New York City? Sources say that the margarita maven and her “peeps” were behind media reports that the show would tank after she left to star in her spin-off Bet... Read Post