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Angle Your News Story to Jet Readers

The worst thing a freelancer can do is mass-mail the same pitch to a bunch of magazines — and editors always know. “I can tell the difference between a genuinely thoughtful pitch and just the mass pitch that a writer is sending everywhere,” says Jet‘s editor-in-chief Mitzi Miller. ”I’m a huge proponent of helping writers and giving people opportunities. But if you just send me whatever and it’s not very well thought-out and it makes no sense for my magazine, you’re wasting my time.
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