YouTube is trying to become the next generation equivalent of TV, and live events are key to that goal.
The company has so far focused on live music, with concerts from acts like The Arcade Fire. This weekend it's upping the ante with three dedicated channels broadcasting sets from Coachella.
For the uninitiated, Coachella is a three-day festival in the desert near Palm Springs, and it's become the premier rock festival of the year, at least on the west coast of the U.
A cheer rose from the floor of the polo field as Arcade Fire took the stage at the Coachella Valley Music and Arts Festival - the sound of conquering heroes returning to an event that helped launch them. "Coachella is really the fir... Read Post
More than 150 indie-rock acts, including Arcade Fire, set the Coachella Valley Music and Arts Festival aglow in the desert this weekend. Read Post
In just a few years time, photographer James Marcus Haney went from never having been to a concert, to befriending and working with many of today's biggest artists. His story began at Coachella 2010, where he went to great lengths t... Read Post