YouTube is trying to become the next generation equivalent of TV, and live events are key to that goal.
The company has so far focused on live music, with concerts from acts like The Arcade Fire. This weekend it's upping the ante with three dedicated channels broadcasting sets from Coachella.
For the uninitiated, Coachella is a three-day festival in the desert near Palm Springs, and it's become the premier rock festival of the year, at least on the west coast of the U.
Coachella's 2011 lineup has been announced, and when the three-day festival kicks off in April, Arcade Fire, Kings of Leon, and Kanye West will each headline a day. Other acts I'm excited about? The Black Keys, The Strokes, Best Coa... Read Post
A cheer rose from the floor of the polo field as Arcade Fire took the stage at the Coachella Valley Music and Arts Festival - the sound of conquering heroes returning to an event that helped launch them. "Coachella is really the fir... Read Post