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If You Can't Make It To Coachella, Tune Into YouTube For Live Sets (GOOG)

YouTube is trying to become the next generation equivalent of TV, and live events are key to that goal. The company has so far focused on live music, with concerts from acts like The Arcade Fire. This weekend it's upping the ante with three dedicated channels broadcasting sets from Coachella. For the uninitiated, Coachella is a three-day festival in the desert near Palm Springs, and it's become the premier rock festival of the year, at least on the west coast of the U.
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