YouTube is trying to become the next generation equivalent of TV, and live events are key to that goal.
The company has so far focused on live music, with concerts from acts like The Arcade Fire. This weekend it's upping the ante with three dedicated channels broadcasting sets from Coachella.
For the uninitiated, Coachella is a three-day festival in the desert near Palm Springs, and it's become the premier rock festival of the year, at least on the west coast of the U.
This past weekend was the fourth annual Outside Lands Music and Arts Festival, and we made it out to Golden Gate Park in San Francisco to see acts like Phish, the Black Keys, Girl Talk, and Arcade Fire. The three-day concert brought... Read Post
A cheer rose from the floor of the polo field as Arcade Fire took the stage at the Coachella Valley Music and Arts Festival - the sound of conquering heroes returning to an event that helped launch them. "Coachella is really the fir... Read Post