The No. 4 U.S. carrier is looking to reboot itself after a year in which it failed to sell itself and lost customers. But can a new ad campaign offset the lack of an iPhone?
AT&T, the Dallas-based wireless carrier, on Friday began an image makeover, repositioning itself as the leading U.S. smartphone provider and preparing an ad campaign sans its most iconic handset, the iPhone. “We’ve taken integrated ... Read Post
T-Mobile ended its second fiscal quarter with 50,000 fewer customers than it started with, even as the carrier aggressively upgraded its mobile broadband network to 42 Mbps. Despite a third of its customers using smartphones, the la... Read Post