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Carly Dumps Her Pink Dresses as T-Mobile Aims For an Image Makeover

The No. 4 U.S. carrier is looking to reboot itself after a year in which it failed to sell itself and lost customers. But can a new ad campaign offset the lack of an iPhone?
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AT&T Reshapes Itself As a Smartphone Carrier

Technology : GigaOM (6 years ago)

AT&T, the Dallas-based wireless carrier, on Friday began an image makeover, repositioning itself as the leading U.S. smartphone provider and preparing an ad campaign sans its most iconic handset, the iPhone. “We’ve taken integrated ... Read Post

T-Mobile’s fast 4G network still doesn’t offset lack of iPhone

Technology : GigaOM (4 years ago)

T-Mobile ended its second fiscal quarter with 50,000 fewer customers than it started with, even as the carrier aggressively upgraded its mobile broadband network to 42 Mbps. Despite a third of its customers using smartphones, the la... Read Post

T-Mobile’s Carly to dump pink dress in favor of leather and a Ducati motorcycle

Technology : (3 years ago)

The best mobile spokesperson for the worst mobile carrier is dropping the pink dress that helped to make her so popular in favor of black leather and a Ducati motorcycle as T-Mobile tries to do something (anything) to rebrand themse... Read Post

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