The specific format used when writing a brand positioning statement may vary from company to company. However, in one way or another, a brand positioning statement should answer the following four questions. 1. Who is the target for brand use?...
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By Cara Fuggetta, Marketing Manager, Zuberance Brand advocates are eager and willing to propel your company to a new level. They’ll write positive reviews, share content, help launch products, answer prospects’ questions; the list g... Read Post
Judging the adequacy of a brand positioning statement is necessarily a subjective exercise. However, common problems can be avoided if your brand positioning statement passes the following tests: Is the statement as compelling if yo... Read Post
Crowdtap is a service that lets brands reach out to specific demographics to ask marketing questions. Users answers these questions in a game format in exchange for cash, free products, or donations to various charities. Crowdtap la... Read Post