The specific format used when writing a brand positioning statement may vary from company to company. However, in one way or another, a brand positioning statement should answer the following four questions. 1. Who is the target for brand use?...
The brand position or brand positioning is how the brand is perceived in the context of competitive alternatives in the mind. As brand consultants, when we develop brand positioning statements for clients, we include a target custom... Read Post
Judging the adequacy of a brand positioning statement is necessarily a subjective exercise. However, common problems can be avoided if your brand positioning statement passes the following tests: Is the statement as compelling if yo... Read Post
Crowdtap is a service that lets brands reach out to specific demographics to ask marketing questions. Users answers these questions in a game format in exchange for cash, free products, or donations to various charities. Crowdtap la... Read Post