In other words, Amazon will have two years to consolidate its hold
over the fast growing eBook market by offering virtually any sort
of discount it pleases — a marketing strategy it can afford
hanks to the volume of business it already does. The question,
hen, is what happens after that time is up? Will there be any
company that can challenge Amazon in the digital market? Maybe
HONG KONG (Reuters) - Coca-Cola Co has agreed to buy the beverage business of China Culiangwang Beverages Holdings Ltd for $400.5 million including debt, to get a foothold in the fast growing multi-grain drinks category. The deal ma...
Relevance. In digital marketing, it's what brands covet and what publishers strive to provide. Relevance is the driving force behind behavioral marketing, contextual advertising, native — and virtually everything in between. A recen...
The government's antitrust suit against Apple and five publishers will make Amazon more powerful than ever in publishing
The iPhone maker has been tweaking its pricing strategy and incentive offerings in markets where smartphone ownership has only recently begun to take hold. In India it's offering discounts for trade-ins and a cash back offer.