In other words, Amazon will have two years to consolidate its hold
over the fast growing eBook market by offering virtually any sort
of discount it pleases — a marketing strategy it can afford
hanks to the volume of business it already does. The question,
hen, is what happens after that time is up? Will there be any
company that can challenge Amazon in the digital market? Maybe
Business strategists and investors focusing too intensely on IBM's quarterly financial reports have probably failed to notice the company's sweet spot in a neglected market — the mining and monetizing of an enormous volume of data c...
It can be easy for Amazon customers to assume they're always getting the best price. As a matter of fact, that's exactly what the marketing geniuses at Amazon want you to do. They don't want you to compare prices with Walmart; inste...
The government's antitrust suit against Apple and five publishers will make Amazon more powerful than ever in publishing
The iPhone maker has been tweaking its pricing strategy and incentive offerings in markets where smartphone ownership has only recently begun to take hold. In India it's offering discounts for trade-ins and a cash back offer.