Flustered pundits claim that blogging has changed writing forever, but they're wrong. You know what has really changed writing? Google search. Thousands of internet puppies are writing "content" that is perfectly optimized to rise to the top of search rankings. Search engine optimization (SEO) has become its own art, a genre designed to make writing algorithm-friendly and human-clickable.
The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many people claiming "SEO expertise" have all combined to make search engine optimization more challenging tha... Read Post
Manu Sporny writes, “Google is building a gigantic Knowledge Graph that will change search forever. The purpose of the graph is to understand the conceptual “things” on a web page and produce better search results for the world. Cle... Read Post