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Gold below the fold: new metrics promise end of unseen ads

According to estimates, 30 percent of online ads are seen by no one at all.
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Borrell: Local Online Ad Growth Peaking At 12 Percent In '09

Media / Media Industry News : paidContent.org (5 years ago)

Local online ad revenues will hit $14.2 billion by the end of this year for a gain of 12 percent, says local online researcher Borrell Associates. That’s a slight revision upward from Borrell’s July prediction of an 11 percent rise ... Read Post

Cowen Maintains 5 Percent Online Ad Decline For U.S.; Carat Revises Global Online Ad Spend Down

Media / Media Industry News : paidContent.org (5 years ago)

The of latest ad spend forecasts contain some bad news and some good news for online ad spending, with this year still looking pretty gloomy as 2010’s promise of higher spending seems almost assured. Cowen has kept its projections f... Read Post

Online Ad Spend Estimated To Grow 13.8 Percent In '08; '09 Looks Flat: Jack Myers

Media / Media Industry News : paidContent.org (6 years ago)

Veteran media analyst Jack Myers has come in with his ad forecast for this year and next and the good news is, it could be worse. Myers projects online ad spend growth of 13.8 percent this year with $24.133 billion. But in 2009, Mye... Read Post


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