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Gold below the fold: new metrics promise end of unseen ads

According to estimates, 30 percent of online ads are seen by no one at all.
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NBCOlympics.com's Online Video Ad Revenue: A Puny $5.75 Million: Analyst

Media / Media Industry News : paidContent.org (6 years ago)

That's the estimate from eMarketer: it says that the online video advertising on NBCOlympics.com will reach a relatively small $5.75 million, only 1.1 percent of this year's online video ad spending projection of $505 million in the... Read Post

Borrell: Local Online Ad Growth Peaking At 12 Percent In '09

Media / Media Industry News : paidContent.org (5 years ago)

Local online ad revenues will hit $14.2 billion by the end of this year for a gain of 12 percent, says local online researcher Borrell Associates. That’s a slight revision upward from Borrell’s July prediction of an 11 percent rise ... Read Post

Online Ad Spend Estimated To Grow 13.8 Percent In '08; '09 Looks Flat: Jack Myers

Media / Media Industry News : paidContent.org (6 years ago)

Veteran media analyst Jack Myers has come in with his ad forecast for this year and next and the good news is, it could be worse. Myers projects online ad spend growth of 13.8 percent this year with $24.133 billion. But in 2009, Mye... Read Post


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