As previously reported by Adweek, the Style network is getting... well, not a facelift, but certainly the network equivalent of microdermabrasion. The DIY-ish fashion cable net will start to feature more narrative-focused programming and reality shows about big personalities and high price tags.
The new StyleMedia will also include plenty of brand names, which were a major focus at an NBCUniversal press breakfast this morning held at fashion designer Diane von Furstenberg's headquarters.
Cable TV network ad revenue growth is slowing, but still improving, reports Media Post. The Post is analyzing data provided by the Cabletelevision Advertising Bureau (CAB). Cable net advertising... Read Post
Bernstein analyst Michael Nathanson has revised his forecast for cable nets for the year, boosting his ad sales predictions for many of them. Ad sales growth for cable networks are now expected to...... Read Post
After struggling for more than a year to attract advertisers, cable TV networks and radio stations to its Online Media Exchange, eBay (NSDQ: EBAY) has decided to close it down, Adweek reports. The exchange struggled a from the start... Read Post