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Old Brands are Coming Back

WSJ: Get ready for the return of Astro Pops, Boast logo shirts, National Premium beer and the Seafood Shanty restaurant chain—all names that had avid followings in their time. The difficult economy is prompting many entrepreneurs to try to revive old brands from the dead—or the near-dead.
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Heineken - Premium Valuation For A Premium Brand

Business & Finance / Investing : Seeking Alpha (yesterday)

By The Value Investor: Investors in beer brewer Heineken (HEI.A) hardly reacted to the announced sale of its Mexican packaging business. The modest deal followed solid momentum so far this year on the back of the good weather and th... Read Post

The Chains: How do you revive a restaurant...

Lifestyle / Food & Drink : Eater National (2 years ago)

How do you revive a restaurant chain that's been out of business for twenty years? Well, in the case of Eddie Riegel, a Pennsylvania restaurateur who's reviving the Seafood Shanty brand, start by buying "the original recipes for $7,... Read Post

The Real Reason We Love Some Brand Logos — And Hate Others

Business & Finance : The Curious Capitalist (last year)

The fast food chain Wendy’s recently rolled out a new logo, its first such change in nearly three decades. The name is still written on a slight angle, but the phrase “old fashioned hamburgers” is gone entirely. And while the red-ha... Read Post

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