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Alex Salmond's Hampden and Murrayfield Strategies

I've written a column for Scotland on Sunday today looking at the SNP's transformation into a proper national party: [T]wo SNP approaches have helped the party attain its present supremacy. They can be labelled the Hampden and Murrayfield strategies. They are different but complementary, designed to appeal to different branches of the electorate. The Hampden strategy appeals to working-class and lower-to-middle-class voters.
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