Discover a new way to find and share stories you'll loveā€¦ Learn about Reading Desk

Post Profile



Public Flogging of Those Who Don't Display Your Company's Values...

I'm pretty much on the record as saying that most company's values/mission/core values statements are awful. It's not that the values are bad (after all, who could argue with putting the value of integrity or high communication culture on the...
read more

share

Great Patagonia Publicity By Creating Customer Intimacy

Business & Finance : Huffington Post: Business Blog (2 months ago)

The iconic outdoor gear and clothing company Patagonia's strategy to create intimacy with customers through numerous public relations efforts offers a useful lesson in trust and authenticity. Patagonia's mission and core value is: "... Read Post

Ron Ashkenas: Why Integrity Is Never Easy

Business & Finance : Huffington Post: Business Blog (3 years ago)

Have you ever wondered why mission, vision, or value statements are needed in the first place? After all, nobody wants to get involved with a company that lies, cheats, and tricks its customers. Read Post

Airbnb Reportedly Closes New Round Of Funding Valuing It At $10 Billion

Business & Finance : Fast Company (5 hours ago)

However, it's still unclear what the total amount raised is. Reports suggest it's between $450 million and $500 million. As widely speculated, Airbnb has reportedly closed a new round of fundraising that values the company at $10 bi... Read Post


Copyright © 2011 Regator, LLC