I'm pretty much on the record as saying that most company's values/mission/core values statements are awful. It's not that the values are bad (after all, who could argue with putting the value of integrity or high communication culture on the...
As IAC's core business continues to flounder, the company is "effectively now a private equity fund," Bernstein analyst Jeff Lindsay argues in a note following IAC's (IACI) earnings report yesterday. Nice way to put it. Lindsay valu... Read Post
Have you ever wondered why mission, vision, or value statements are needed in the first place? After all, nobody wants to get involved with a company that lies, cheats, and tricks its customers. Read Post
The iconic outdoor gear and clothing company Patagonia's strategy to create intimacy with customers through numerous public relations efforts offers a useful lesson in trust and authenticity. Patagonia's mission and core value is: "... Read Post