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Public Flogging of Those Who Don't Display Your Company's Values...

I'm pretty much on the record as saying that most company's values/mission/core values statements are awful. It's not that the values are bad (after all, who could argue with putting the value of integrity or high communication culture on the...
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Define Your Personal Core Values: 5 Steps

Business & Finance : The Mission Driven Business (2 years ago)

If your company has core values, shouldn't you? Establishing your own personal guidelines can remove risk and accelerate success. Most concede the power of core values in business. Jim Collins made a great case in Built to Last. But... Read Post

Ron Ashkenas: Why Integrity Is Never Easy

Business & Finance : Huffington Post: Business Blog (4 years ago)

Have you ever wondered why mission, vision, or value statements are needed in the first place? After all, nobody wants to get involved with a company that lies, cheats, and tricks its customers. Read Post

Great Patagonia Publicity By Creating Customer Intimacy

Business & Finance : Huffington Post: Business Blog (10 months ago)

The iconic outdoor gear and clothing company Patagonia's strategy to create intimacy with customers through numerous public relations efforts offers a useful lesson in trust and authenticity. Patagonia's mission and core value is: "... Read Post


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