I'm pretty much on the record as saying that most company's values/mission/core values statements are awful. It's not that the values are bad (after all, who could argue with putting the value of integrity or high communication culture on the...
The iconic outdoor gear and clothing company Patagonia's strategy to create intimacy with customers through numerous public relations efforts offers a useful lesson in trust and authenticity. Patagonia's mission and core value is: "... Read Post
Have you ever wondered why mission, vision, or value statements are needed in the first place? After all, nobody wants to get involved with a company that lies, cheats, and tricks its customers. Read Post