I'm pretty much on the record as saying that most company's values/mission/core values statements are awful. It's not that the values are bad (after all, who could argue with putting the value of integrity or high communication culture on the...
If your company has core values, shouldn't you? Establishing your own personal guidelines can remove risk and accelerate success. Most concede the power of core values in business. Jim Collins made a great case in Built to Last. But... Read Post
The iconic outdoor gear and clothing company Patagonia's strategy to create intimacy with customers through numerous public relations efforts offers a useful lesson in trust and authenticity. Patagonia's mission and core value is: "... Read Post