The online video industry’s answer to television’s yearly dog and pony show for the advertising community is underway in New York City. The Digital Content NewFronts debuted late last week with a stellar presentation party from Hulu where the premium on-demand streaming video service announced a handful of upcoming original series.
Online video distributors and new media studios’ courtship of brands continues this week, starting with Digital Broradcasting Group’s (aka DBG) NewFront this Monday evening.
Similar to TV industry upfront marketplaces, the Digital Content NewFronts is a weeklong series of presentations from digital content powerhouses that promises to entice marketing and ad agency executives. This year, 2013 DCNF is ex... Read Post
Last year Hulu, AOL, Microsoft Advertising, Digitas, Yahoo!, and Google/YouTube joined forces to chart new territory in media through the Digital Content NewFronts. Digital Content NewFronts were launched to create a marketplace to ... Read Post