The online video industry’s answer to television’s yearly dog and pony show for the advertising community is underway in New York City. The Digital Content NewFronts debuted late last week with a stellar presentation party from Hulu where the premium on-demand streaming video service announced a handful of upcoming original series.
Online video distributors and new media studios’ courtship of brands continues this week, starting with Digital Broradcasting Group’s (aka DBG) NewFront this Monday evening.
The NewFront is a half conference, half dog and pony show that brings together “content creators, distributors, talent and brands to harness digital creative media opportunities in a post-advertising marketplace.” Hosted by integrat... Read Post
Last year Hulu, AOL, Microsoft Advertising, Digitas, Yahoo!, and Google/YouTube joined forces to chart new territory in media through the Digital Content NewFronts. Digital Content NewFronts were launched to create a marketplace to ... Read Post