On Thursday April 12, we at WOMMA were proud to announce a partnership with Bazaarvoice designed to develop new industry standards that strengthen the integrity of consumer-generated review content.
WOMMA Members Bazaarvoice and the Keller Fay Group have collaborated on a followup survey to Bazaarvoice's study from a year ago which found that 90% of US reviewers review to "help others." This year's survey, which asked 3,800 Bri... Read Post
It's no secret that Kleiner Perkins has been restructuring its partnership, with some partners leaving and others transitioning to new roles within the firm. Today, the firm announced that General Partner Bing Gordon, who was the fo... Read Post
WOMMA and Bazaarvoice are teaming up to do something great: Together they’re establishing new industry standards to strengthen the integrity of consumer-generated reviews. This is good for all of us: marketers, businesses, and consu... Read Post