On Thursday April 12, we at WOMMA were proud to announce a partnership with Bazaarvoice designed to develop new industry standards that strengthen the integrity of consumer-generated review content.
WOMMA Members Bazaarvoice and the Keller Fay Group have collaborated on a followup survey to Bazaarvoice's study from a year ago which found that 90% of US reviewers review to "help others." This year's survey, which asked 3,800 Bri... Read Post
The platform will allow third-party developers to build and maintain their channels. Automation startup IFTTT announced on Thursday that it has raised $30 million in a series B round led by Norwest Venture Partners. This brings IFTT... Read Post
WOMMA and Bazaarvoice are teaming up to do something great: Together they’re establishing new industry standards to strengthen the integrity of consumer-generated reviews. This is good for all of us: marketers, businesses, and consu... Read Post