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WOMMA & Bazaarvoice Partner to Develop New Industry Standards

On Thursday April 12, we at WOMMA were proud to announce a partnership with Bazaarvoice designed to develop new industry standards that strengthen the integrity of consumer-generated review content.
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94% of UK Reviewers Write on Behalf of Consumer Altruism

Business & Finance / Marketing : The Best of Word of Mouth Marketing (6 years ago)

WOMMA Members Bazaarvoice and the Keller Fay Group have collaborated on a followup survey to Bazaarvoice's study from a year ago which found that 90% of US reviewers review to "help others." This year's survey, which asked 3,800 Bri... Read Post

IFTTT Raises $30 Million As It Looks To Open Up Developer Platform

Business & Finance : Fast Company (8 hours ago)

The platform will allow third-party developers to build and maintain their channels. Automation startup IFTTT announced on Thursday that it has raised $30 million in a series B round led by Norwest Venture Partners. This brings IFTT... Read Post

Reviews we can trust

Business & Finance / Marketing : Damn, I Wish I'd Thought of That! (2 years ago)

WOMMA and Bazaarvoice are teaming up to do something great: Together they’re establishing new industry standards to strengthen the integrity of consumer-generated reviews. This is good for all of us: marketers, businesses, and consu... Read Post

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