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WOMMA & Bazaarvoice Partner to Develop New Industry Standards

On Thursday April 12, we at WOMMA were proud to announce a partnership with Bazaarvoice designed to develop new industry standards that strengthen the integrity of consumer-generated review content.
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94% of UK Reviewers Write on Behalf of Consumer Altruism

Business & Finance / Marketing : The Best of Word of Mouth Marketing (6 years ago)

WOMMA Members Bazaarvoice and the Keller Fay Group have collaborated on a followup survey to Bazaarvoice's study from a year ago which found that 90% of US reviewers review to "help others." This year's survey, which asked 3,800 Bri... Read Post

EMC Partners With Hippo To Gain Customer Experience Management Foothold

Technology : TechCrunch (last week)

EMC and Hippo announced a partnership today in which Hippo, an open source web content management platform, will integrate with EMC Documentum, EMC’s enterprise content management software. As with all good deals, each partner gains... Read Post

Reviews we can trust

Business & Finance / Marketing : Damn, I Wish I'd Thought of That! (3 years ago)

WOMMA and Bazaarvoice are teaming up to do something great: Together they’re establishing new industry standards to strengthen the integrity of consumer-generated reviews. This is good for all of us: marketers, businesses, and consu... Read Post


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