Nearly nine months after picking up global AOR duties for the Corporation for Travel Promotion, JWT has finally unveiled its first marketing campaign for the government-created entity that was set up to help spur more international travel to the US. Dubbed “Brand USA,” JWT’s campaign for the CTP includes the above 60-second spot, which features Johnny Cash’s daughter Roseanne and her song “Land of Dreams” and takes us through beaches, bayous and cityscapes that make Murrica, well, Murrica.
-Quish Leaving JWT -JWT Debuts ‘Brand USA’ Effort. You’re Welcome, World -Old Spice: Now Strong Enough toe Help You Dump Heather Graham -Agency Creates Facebook Timeline-Themed RFP Response -Anonymous Digital Person Wants to Start B... Read Post
A roller-coaster year for stocks If 2013 was a banner year for stocks, 2014 was a roller coaster. Strong corporate earnings and a relatively stable global economy helped push the Dow Jones industrial average above a record 17,900, w... Read Post
The Corporation for Travel Promotion, which was launched by the U.S. Congress last year in an effort to compete for international visitors and subsequent job creation, has tapped JWT NY as its global marketing AOR. As a result, the ... Read Post