Nearly nine months after picking up global AOR duties for the Corporation for Travel Promotion, JWT has finally unveiled its first marketing campaign for the government-created entity that was set up to help spur more international travel to the US. Dubbed “Brand USA,” JWT’s campaign for the CTP includes the above 60-second spot, which features Johnny Cash’s daughter Roseanne and her song “Land of Dreams” and takes us through beaches, bayous and cityscapes that make Murrica, well, Murrica.
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Categories: Risk Performance and Compliance, Travel Tags: PRO Vendors hawking T&E software that spans travel booking and expense management claim that it is not just about policy compliance, but that it is also about the risk manage... Read Post
The Corporation for Travel Promotion, which was launched by the U.S. Congress last year in an effort to compete for international visitors and subsequent job creation, has tapped JWT NY as its global marketing AOR. As a result, the ... Read Post