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JWT Debuts ‘Brand USA’ Effort. You’re Welcome, World

Nearly nine months after picking up global AOR duties for the Corporation for Travel Promotion, JWT has finally unveiled its first marketing campaign for the government-created entity that was set up to help spur more international travel to the US. Dubbed “Brand USA,” JWT’s campaign for the CTP includes the above 60-second spot, which features Johnny Cash’s daughter Roseanne and her song “Land of Dreams” and takes us through beaches, bayous and cityscapes that make Murrica, well, Murrica.
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