The W+K/Old Spice cavalcade continues as the agency is now touting the P&G brand’s Champion lineup with a new series of ads, one of which features a brief appearance from a sandcastle Delorean and Rollergirl herself, Heather Graham (above). Who needs the Rocky theme when you can instill self-confidence via W+K’s latest campaign, which carries the regrettable yet appropriate tagline “Believe in Your Smellf.
As Old Spice and agency Wieden + Kennedy continue to roll out ads featuring their chronically malfunctioning spokes-bot, it's hard to decide if they're succumbing to one of the most tired cliches in advertising or if they're skeweri... Read Post
Do U believe in your smellf? Then it's time to end that romantic relationship with Heather Graham because U need more space! LOLz! The actress is the latest celebrity to join Old Spice's HIGHlarious advertising campaign and plays he... Read Post
-Quish Leaving JWT -JWT Debuts ‘Brand USA’ Effort. You’re Welcome, World -Old Spice: Now Strong Enough toe Help You Dump Heather Graham -Agency Creates Facebook Timeline-Themed RFP Response -Anonymous Digital Person Wants to Start B... Read Post