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Lego to Meet With Feminist Parents, As Conservatives Defend Toy Line
In December, Lego expanded its MinFigs line — its slightly more realistic line of toys — to include a range of female characters. The company made a real effort to make the toys, dubbed Lego Friends, multi-cultural (they brought in a range of consultants from different countries). But two aspects of the new toys made [...]
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LEGO Update! Official Marvel & DC Lines Announced, Plus the Trailer for the LEGO ‘Star Wars’ TV Special
Nothing brought me more joy as a child than an afternoon with a tub of LEGO bricks. Kids today though, man, they have it great. Not only is LEGO still a staple of children’s toys but their ever expanding partnerships create some of ... Read Post
At least someone is building houses out there
Very retro but I loved Lego as a kid.Lego has positively thrived during the recession, as parents revert back to longer-lasting toys. Its parent company, Lego Group, has now posted a two-thirds rise in pre-tax profits to £99.5m, boo... Read Post
Sony and Lego collaborating on toy research
Sony and Lego are working together on creating a new generation of products that bridge the gap between toys and video games. A team of researchers at Sony Computer Science Laboratories in Tokyo is embedding tiny motors, cameras, an... Read Post