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Lego to Meet With Feminist Parents, As Conservatives Defend Toy Line

In December, Lego expanded its MinFigs line — its slightly more realistic line of toys — to include a range of female characters. The company made a real effort to make the toys, dubbed Lego Friends, multi-cultural (they brought in a range of consultants from different countries). But two aspects of the new toys made [...]
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Goldie Blox Construction Toys For Girls Go on Sale at Toys R Us

Odd : Laughing Squid (last year)

Toy company Goldie Blox is attempting to inspire a new generation of female engineers with a line of construction toys built just for girls. Goldie Blox toys are now available for purchase at Toys R Us, and the company has begun mar... Read Post

Seven year old girl tells Lego off for gender stereotyping in toys: "make more Lego girl people and let them go on adventures and have fun ok!?!"

Odd : Boing Boing (11 months ago)

Charlotte, who is seven, wrote this devastating letter to the Lego company over the way that girl characters and boy characters are handled in its increasingly gendered toys: "All the girls did was sit at home, go to the beach, and ... Read Post

LEGO Update! Official Marvel & DC Lines Announced, Plus the Trailer for the LEGO ‘Star Wars’ TV Special

Odd : Nerd Bastards (3 years ago)

Nothing brought me more joy as a child than an afternoon with a tub of LEGO bricks. Kids today though, man, they have it great. Not only is LEGO still a staple of children’s toys but their ever expanding partnerships create some of ... Read Post


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