The Avon Lady needs to spend more time on Facebook. Avon Products Inc., famous for sending its representatives door to door, is losing traction in the U.S., where many time-stressed consumers are increasingly buying their cosmetics on the Web.
Avon Products has rejected the attempts from fragrance giant Coty Inc. to buy the cosmetic company, but the story seems far from done. Read Post
There are only a few ways to build traction for your mobile-first startup and having a social media strategy isn't the answer. Read Post
If you're still wondering whether social media is important for your business, think of this: Facebook has facilitated more than 2 billion connections between small businesses and consumers. Instead of wondering "Do I need to be on ... Read Post