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NBA Reaction: Why Metta World Peace Will Always Be Ron Artest

New identity. It's a theme ripe for exploration, as the TV show Mad Men has only been too happy to show us for five seasons of insight into Dick Whitman-turned Don Draper and all that has come with that dynamic. Metta World Peace had us going there for a minute. With a swoop of his pen last September, he changed his name and everything that had been piled onto it after years of on-court incidents that appeared to have forever tainted "Ron Artest.
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