What does content strategy mastery look like? As in any field, it comes down to having master skills and knowing when to apply them. While there are different styles of content strategy (from an editorial and messaging focus to a technical and structural focus), the master content strategist must work with content from all angles: messaging architecture and messaging platforms; content missions and content management.
Talk is cheap. So it should come as no surprise that when it comes to content marketing strategy, simply talking about it is not enough. That is the big takeaway from the 2015 benchmarks, budgets, and trends study by Content Marketi... Read Post
Tinker, Tailor, Soldier, Spy is a thriller that's coming at us this November, and the poster for it has me intrigued. At first glance, it looks like a photo of Gary Oldman, but upon closer inspection, we can see that his likeness is... Read Post